You Launched Your Website — Now What?
The work that goes into creating a website and getting it ready to launch is tough — getting consistent (and increasing) views and visitors? Even more difficult. But your work is worth it. You have something to offer, and it’s time to get it in front of the right eyes. Follow these six steps to increase your site traffic.
Understanding Style Guides & Logo Formats
With each logo package that I deliver, necessary formats are developed alongside a Style Guide which details complementary typography and fonts, color palettes, and more. Learn about what’s included and how to use your files properly as your move forward with your new brand.
The Missing Call to Action on Your Website is Leaving Your Audience Motionless
To properly capture leads, we have to start thinking of your home page layout like you would a cover of a magazine. You’re highlighting “the good stuff.” The newest, the most popular, the best content on your site.
Qualitative Research Methods for Growing Businesses and Organizations
Learn how to use Qualitative Research when you’re looking to develop ideas. Layers of the ‘real world’ and how individuals interact with their natural settings begin to surface as qualitative findings unfold.
Quantitative Research Methods for Growing Businesses and Organizations
Learn how Quantitative Research simplifies and provides evidence behind things, drawing specific conclusions from random samples. Quantitative is conducted in a statistical manner and is less theoretical than Qualitative Research.
Piecing it All Together: Finding Solutions from Research Conducted
Here I’ve aggregated a list of my favorite methods for analyzing themes and patterns emerging from Qualitative and Quantitative Research gathered. These methods can help any business owner or organization feel more confident moving forward with proper design solutions in their industry.
Your Brand’s Voice: Why it’s Necessary and What Words Have to Do With It
Learn from Freelance Writer, Jessie McCartney, on the importance of defining your brand’s personality through copy and voice. “By creating and establishing your voice, you humanize your brand. You bring a level of depth and personality to it that people naturally crave.”
Helping a Southern Pines Photographer Find her Niche & Stand Out in a Saturated Market
As a Military Spouse, Melissa is looking to help out other military couples. A common step in the army is a Courthouse wedding, weeks, even days after an engagement. See how she’s targeting these couples through her revised digital presence!
One Order for Take-Out, Please
To restaurants trying to manage social distancing with COVID-19, keep their employees at work, and our bellies full, thank you. As we strive to continue to support you during this time, let's make sure your curbside offerings are apparent and accessible.
The Benefits Behind Investing in Authentic Content for your Brand’s Digital Presence
Learn from Notre Dame’s Digital Marketing Alumni Program Director, Grace Morrison, on the importance of authenticity in your brand.