Grotto Chicago: Brand Design

Chicago | NOVEMBER 2021

Our goal with Grotto Chicago was to create an inviting atmosphere for post-graduates looking to find their Chicago network and community with a mission to “Find yourself, find your people, find something more.”

One of the most fascinating components of Chicago is its diverse neighborhoods that reside alongside one another. Through the brand design, we focus on an abstract representation of these neighborhood grids and complement these elements through historic art deco shapes that still represent much of Chicago's architecture.