McPherson College Athletics: Brand Identity & Social Strategy

Mcpherson, Kansas | august 2022

Following a recent $1 billion donation, McPherson College has secured the largest endowment among small liberal arts colleges in the United States. Before this milestone, MC sought a rebrand for its Athletic Department alongside a comprehensive social media strategy. Our social strategy directed both the main Athletic Department channel and the individual teams through strategic calendars and content. With a focus on expanding into TikTok and motion graphics, templates were developed for Instagram, Facebook, and X platforms, ensuring a cohesive content strategy aligned with a compelling visual identity across all teams.